Searching Google for
So what do people take away from their policy?
“1. Use information to provide our users with valuable products and services.”
4. Give users meaningful choices to protect their privacy.
Sounds okay to me. But this is Google, master of understanding and influencing my search and click behavior. Shouldn’t this choice link me directly to the tools for doing just that? Instead, I have to look to the left column and click on “Privacy Tools” in the hopes that this link will give me those choices.
In his book , Jonathan Zittrain refers to a fourth party, who provides content to a third party. We’ve heard of third parties – the people who iterate on the internet version of a big box store – Google, Apple, Facebook, Yahoo. Third party providers make great apps and great technology. This is The Fourth Party, a look at data, privacy and code, in an Internet age so great that there are parties to comment upon parties who develop upon parties.